The Bad Date Rescue app, which was launched by the dating website eHarmony.com this week, lets users arrange for a call to appear on their iPhone to graciously allow them to bow out if a date isn’t going well.
The free app has several ways you can escape the situation. Users can pick a number from their address book for the call, for example from their mother or a friend.
If the person’s picture is stored on the app it will appear on the screen when the call comes through. It can be your neighbour calling about a leaky pipe, your mum saying your sisters just given birth or your boss saying he need help right now.
“There are all sorts of reasons for why people would want to get out of a date,” said Arvind Mishra, director of product management at eHarmony.
“We can all sympathize because we have all been on bad dates in our lifetime.”
“It graciously allows you to play along and to get out of that situation,” Mishra explained
“There are all sorts of reasons for why people want to get out of a date. We are helping them do it in a way that is fun and light and not abrupt,” he added.
What do we think?
Should eHarmony really generate press relating to the fact that it sends so many people on bad dates that they had to come up with a whole app to get people out of them?
We understand the point of the app and we’re sure it’s useful in some situations but it seems like a misstep for the company who’s built up a brand of forming “honest connections”.
About the Author:
Jonty Kennedy is techup.co.uk‘s main writer. His hobbies include playing with gadgets, testing apps and eating.